"We were impressed with the speed PMA came to terms with the brief
and very pleased with the finished result

Director, London Transport Museum

"A solid understanding of the brand, grasp of the technical requirements of TV
coupled with a flair for innovative and realistic design

Mike Kavanagh, Head of presentation BBC Television News

"PMA's understanding of FMCG and the power of a simple but rigorously delivered concept
has allowed our brand to become one of the world's leading pick'n'mix sweet franchises.

Lisa Rosen CEO, Sweet Factory

  • o2_3


  • o2_2


  • o2_1



O2 Shop Concepts

Prior to the launch of the O2 brand Paul Mullins Associates were appointed to develop sketch concepts for the new shop design.
These are some of the initial brand guide sketches that were used in briefing the designers for the first shops.